In this project, I undertook the end-to-end design of a new product, from conception to launch. My work began by leading the competitive and user research, creating user personas and mapping the customer journey. I collaborated closely with the product manager and engineers throughout the conception and early implementation stages, creating wireframes and high-fidelity prototypes to communicate user flows and interactions effectively. I also assumed responsibility for the UI design, developing the design system, and setting the direction for branding and marketing assets.

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Some details have been obfuscated for NDA reasons.