To do list app
During a sprint hackathon, I led the discovery research and competitive analysis, focusing on feature evaluation to gain a deeper understanding of the to-do list market and its leading providers. I researched user feedback, analysing the most loved and requested features, as well as user complaints. This process helped identify opportunities, feature gaps, and what customers want and need in a new to-do list app.
Using these insights, I proposed a design solution with a mobile-first approach for a smart calendar-based to-do list app. My work involved defining the Minimum Viable Product (MVP) to begin the testing trials, the prioritisation of key features such as calendar sync and voice input with AI assistance, and creating brand guidelines, styles, and an initial component library to support the development of a scalable design system.
Some details have been obfuscated for NDA reasons.
Role
Product Designer
Tools
Figma, Canva, Kraftful
Duration
3 days
Company
Overview
My role
I worked closely with the squad’s product manager and the data team during the problem discovery phase, user research, and the definition of success metrics. As well as a team of four engineers to evaluate the technical feasibility of the solution, the prioritisation plan, and the technical implementation of the new design solution.
Skills that I regularly practice in this role
UX/UI
Define the User Experience and design all the user flows, the User Interface component library in Figma.
User research
Conduct user interviews and surveys. Monitor product and behavioural data to understand user needs, goals and product usability.
Stakeholders engagement
Collaborate with team heads, the CS, Marketing & Sales teams to set the overall version of the solution.
Implementation strategy
Employ data-driven prioritisation strategies by evaluating the impact, reach, and effort of proposed solutions.
Rapid prototyping
Rapidly prototype design solutions in Figma to quickly get feedback from stakeholders and technical experts.
Usability testing
Test and validate design decisions with real users via usability tests to collect feedback, and iterate accordingly before implementation.
